From an early age, I was fascinated by art and design—I spent a lot of time drawing, both traditionally and digitally, and even led my own comic drawing course in school. This passion for creativity continued throughout my education, where I explored different design fields through project work and internships. My second major in high school, Design and Media Technology, gave me my first insights into color theory, typography, and layout, ultimately leading me to pursue a degree in graphic design.

In 2021, I earned my Bachelor's degree in Graphic Design and Visual Communication from HMKW. During my studies, I developed a broad skill set in various design disciplines—from photography and motion design to prepress/press and film and post-production, all the way to UX/UI design.
 

During my internship, subsequent working student position, and later permanent role at a B2B SaaS startup, I already took on comprehensive and responsible tasks that extended far beyond classic UX/UI design. I developed early expertise in user-centered product development by leading the conceptualization and implementation of new features, developing the Help Center, and managing the social media strategy, including the creation of organic content. SEO analyses and the optimization of product and website texts were also part of my responsibilities. This early and broad range of tasks enabled my rapid professional growth and the development of a comprehensive understanding of the various dimensions of product development and communication.

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Later in my career, I was able to fully utilise and deepen my expertise in product design both in an agency and in management positions. As a Senior UX/UI Designer in a B2B and B2C agency, I was responsible for end-to-end design projects for complex digital products. My focus was on holistic design, from in-depth user research and well thought-out information architecture to sophisticated user testing and interactive prototypes, engaging interaction design and the development of responsive, visual interfaces. Working closely with development teams and stakeholders, I ensured the seamless alignment of business and user goals, implemented CMS customisations and conducted effective UX/UI CRO audits to optimise user experience and conversion rates. Most recently, I worked as Lead UX/UI Designer at a B2B e-commerce company, where I led the visual design team and drove the strategic and operational digital design process with the goal of consistent user-centricity. This included conducting user research and usability tests, developing scalable information architectures and continuously optimising existing platform features. A core aspect of my responsibility was the strategic development of our comprehensive design system in Figma, including the creation of reusable UI components and ensuring technical feasibility and design quality in close collaboration with cross-functional development teams.
 

Unfortunately, the company was shut down, which is why I am now looking for a new challenge where I can contribute my expertise and continue to grow.

I am independent, organized, proactive, and structured, yet also a true team player. I love taking on new challenges and finding creative solutions. Currently, I am expanding my knowledge in HTML, CSS, and accessibility. Now, I am excited to bring my experience into a new and inspiring project and create something great together with a team!